ATMIA Establishes International ATM Marketing Committee

To assist industry marketing professionals, the ATM Industry Association (ATMIA) has established an international ATM Marketing Committee. 

“Many industry marketing professionals have difficulty convincing upper management to invest in marketing," says Rebecca Hellmann, marketing strategy for mid-level and community financial institutions for Cardtronics and chairman of the new committee. "The ATMIA marketing group will work to provide information via conference calls, webinars and on-site meetings to help inform industry marketing professionals about the latest marketing tips, tricks and trends as well as ATM news, new technology and other developments.”

The mission of the new group is to promote communication between marketing professionals, educate members on advances in marketing technology and techniques, and provide them with the information they need to more effectively promote their company.

First Meeting
The inaugural meeting of the ATMIA Marketing Committee will be held Tuesday, February 17 in Las Vegas during ATMIA US 2015. The group will meet at 10:15 a.m. in the Calabria room.

"I encourage anyone who has a hand in marketing to consider joining the group," says committee co-chair Alicia Blanda, chief marketing officer with Blanda Marketing and Public Relations.  "We have an exciting line up of guest speakers and educational webinars planned for 2015."

Join the Committee
Marketing professionals who would like to sign up can contact Sharon Lane, ATMIA global director of finance and member services, at (605) 271-7371 or at [email protected]. Committee membership is open to all employees of ATMIA member companies.

About the ATM Industry Association
The ATM Industry Association is a global non-profit trade association with over 5,000 members in 65 countries. Its mission is to promote ATM convenience, growth and usage worldwide, to protect the ATM industry's assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations. More information about ATMIA can be found on their website, www.atmia.com.