ATMIA launches worldwide competition for “Cash Always Works” stories

London, UK & Sioux Falls, USA – ATMIA has today announced a campaign to attract real-life stories from its members of situations when they needed cash, as part of its planning for production of a new video about the role of cash in the world.

“Why do most people carry cash even in this day of ApplePay, NFC, mobile wallets and ubiquitous plastic?” comments Tom Harper, President of ATMIA and NetWorld Alliance. “Probably because they never know when they’re going to need it! Technology fails all too often, but cash always works.”

Globally, cash is still used for 85% of all retail payment transactions. In addition to this popularity and ubiquity, there are countless occasions when the power is down or an emergency has happened and cash is the only payment method that works.

“It’s a universal truth that cash is the only payment which always works at all times everywhere on earth,” explained Mike Lee, CEO of ATMIA. “That’s not surprising as cash is the most successful form of money of all time.”

ATMIA is now inviting its members to tell their cash stories, in 1-2 paragraphs, so that the association can collect authentic material for the production of its 3^rd cash video, following its earlier “Cash Lives” and “Cash Connects” social media videos.

The best cash stories will be featured in the Cash Always Works video and will be showcased at ATMIA’s 16^th annual US conference and expo to take place at Caesars Palace City, Las Vegas, on February 17 - 19, 2015.

“The only criterion for a submission is that you tell us a true story about cash,” Lee added.

Submit your “Cash Always Works” stories before December 15, 2014 to CEO Mike Lee at [email protected].

You can view our previous cash videos on our YouTube page or on the Cash Council page.

About ATMIA
The ATM Industry Association, established in 1997, is a non-profit global trade association with over 5,500 members in 65 countries.

As an independent, non-profit trade association, engaged in non-competitive promotion of our industry, our mission is: to promote ATM convenience, growth and usage worldwide; to protect the ATM industry's assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations.

If you wish to join, please contact Sharon Lane at [email protected] .