Thursday, November 29, 2018View Showroom
It probably comes as no surprise that social media is an important part of everyday life and is increasingly becoming the most common way friends, family and business contacts keep in touch. Current numbers for 2018 show 75 percent of the U.S. population has at least one social media profile. And, while Facebook is the clear leader in overall users, the largest network of working professionals and the most important social media platform for ATM and payment professionals is LinkedIn – with over 562 million users globally and 146 million users in the United States.
LinkedIn started as a basic networking and job search tool, however, the network has become so popular that business-minded professionals use it regularly to build important connections, communicate, prospect and hire. Many even utilize it to generate surveys, perform research and share content. In short, it has become an indispensable tool for business.
But if your LinkedIn profile is not up-to-date, it could be holding you back. Here are five tips on how to get the most from LinkedIn:
However, a bad photo can also be troublesome. Your LinkedIn photo is not only viewable on your profile - it is also displayed when you make comments and post. Since this is the image you are putting forth within your professional career network, you may want to second guess that photo taken at the zoo.
If your business does not have a LinkedIn page, you might want to mention the issue to a person authorized to create one. Then update your profile to pull the logo from the new page. Otherwise, swing on back to your profile to edit your employment history and select that drop down.
In addition to making sure visitors are not confused, active and updated profiles are featured more actively in search results. Take a moment to review your profile copy regularly to ensure it’s not only accurate but warm and conversational.
An updated LinkedIn profile is important for business professionals to facilitate better networking, prospecting and collaboration. Follow these steps, not just today but regularly, to make sure your profile stands out in all the ways you need.