Bank of America intros unified mobile app

Bank of America introduced a mobile app that combines five separate apps, Bank of America, Merrill Edge, MyMerrill, Bank of America Private Bank and Benefits OnLine into one experience. The goal is to give customers a complete picture of their finances and a full suite of tools, according to a press release.

The app features an Accounts Overview, payments and transfer hub and the ability to send domestic and international wire transfer to 200 countries. It also comes with tools like Life Plan and Net Worth Estimator.

"Our mission is to continuously innovate and evolve our digital capabilities to provide best-in-class solutions for all of our clients," Nikki Katz, head of digital at Bank of America, said in the release. "By combining five apps into one, we're putting clients at the center of the experience, with our full enterprise and next-gen technology at their fingertips."

"Just as banks race to market with unified consumer and business banking apps, Bank of America raises the bar even higher," Bob Meara, principal analyst, Celent, a global research and advisory firm, said in the release. "This customer-centered initiative may be conceptually simple, but it represents a huge win-win for Bank of America and its millions of clients."