Thursday, April 23, 2020
RANCHO CUCAMONGA, California – The Credit Union Strategic Investment Assessment Powered by and backed by ™ is becoming available on May 11 from CO-OP Financial Services at no charge to registered credit unions of the “in-person” THINK 20 conference.
“It is more important now than ever for credit unions to carefully evaluate their strategy as we navigate the current market environment and a post-COVID-19 world,” said Samantha Paxson, Chief Experience Officer for CO-OP. “This tool is the perfect jumping off point to help credit unions ‘Activate Your Next’ even in these difficult circumstances. The timing is perfect as well – coming before the traditional strategic planning timeframe of the fall, it will enable credit unions to start transitioning from short-term response efforts to thinking longer-term about their institution’s strategic path forward.”
The new, proprietary assessment, customized by CO-OP for credit unions and informed by EY’s NextWave consumer financial research, provides credit unions with a strategic blueprint for institutional growth. The CU Strategic Investment Assessment is a complimentary benefit to registrants of the live, in-person THINK 20 conference, taking place August 17-20, 2020, at the Omni Hotel in Dallas, Texas. In order to take advantage of this opportunity, credit unions must register for the in-person conference by Thursday, June 18, and can do so immediately by visiting
. THINK 20 Virtual is a free event open to all credit unions, and registration can be completed immediately at .
from credit union inputs, market/industry research and trends, and consumer trends to present a comprehensive picture of the scope and scale of opportunities available to individual institutions. The results will then be analyzed by experts from EY and CO-OP and shared with the credit unions ahead of the in-person THINK 20 conference. Analysis will include recommendations on a strategic growth model and next steps best suited to the credit union to maximize growth potential and best serve the needs of their members.
Follow-up beyond the survey and consultations will include premium strategic content, including EY NextWave’s 2020 report on consumer financial services.
The customized survey results package to those credit unions taking the assessment will include:
Credit unions registered by June 24 for the in-person THINK 20 conference will receive an instructional guide and unique code to take the assessment. CO-OP is recommending that each credit union identify a cross functional team to take the assessment together for the best results – the assessment itself will require about one hour to complete, but teams could spend three to four hours internally considering their input.
By investing the time and resources upfront to complete the assessment, credit unions will see maximum value, enabling them to identify the strategic opportunities that will lead to growth through primary financial relationship status with members.”
Registration for the in-person THINK 20 conference is now at the “Summer Special” rate of $1,699, $300 off full price. To register by June 24 and be eligible for the Credit Union Strategic Investment Assessment, visit .
About CO-OP Finacial Services
CO-OP Financial Services is a payments and financial technology company whose mission is ensuring the success of the credit union movement. CO-OP payments solutions, engagement services and strategic counsel help credit unions optimize member experiences to consistently provide seamless, personalized multi-channel offerings, while delivering secure, sophisticated fraud mitigation service. For more information, visit .
Bill Prichard, APR, Director, Public Relations
CO-OP Financial Services