Wednesday, August 23, 2017
TORONTO – Aug. 15, 2017 – Today Mastercard Priceless Cities is turning up the sounds of summer by announcing a new program with Apple Music. This program will tie Mastercard’s Priceless Cities experiences in Toronto and Montreal to specially-curated playlists by well-known Canadian artists and influential music lovers, so cardholders can experience the city they love through the eyes and ears of their favourite artists. Many playlists will be inspired by Mastercard’s Priceless Cities experiences and featured on priceless.com/applemusic.
“Every experience has a soundtrack, and we want to help our cardholders find the music that makes a great experience even better,” said Milos Vranesevic, senior vice president of marketing and communications in Canada at Mastercard. “Apple Music is the right music streaming service for playlists that will connect people through music and neighbourhoods to a one-of-a-kind experience.”
In Toronto, playlist curators include:
And in Montreal:
From Dean Brody’s Happy Hour, to Keshia Chanté’s Day Party, to the Dears’ Guilty Pleasures, listeners can sample playlists and learn about the curators on priceless.com/applemusic, and can find each playlist in full on Apple Music. Starting August 15, new playlists will be released every other week until the end of 2017.
Only cardholders can access Priceless Cities experiences in Toronto, Montreal and 44 other Priceless Cities around the globe. To register for the latest news on Priceless Cities and experiences, visit www.priceless.com.
About Mastercard Priceless Cities
Priceless Cities was created for Mastercard cardholders to venture beyond the ordinary in more than 45 destinations accessible from over 82 countries. The Priceless Cities platform gives cardholders exclusive access to unique experiences in 46 cities worldwide, including our own Priceless Toronto and Montreal. Whether cardholders are travelling the world or exploring their own city, they can visit priceless.com to find experiences and offers that are geared to one of four passion categories: eat, shop, play, and stay.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardCAnws, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
Brianne Sommerville, Ketchum Public Relations
Lauren Mostowyk, Mastercard Canada
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