Tuesday, February 28, 2017
Barcelona, Spain: February 28, 2017 – Mastercard has successfully been able to introduce and roll-out Masterpass QR in seven markets in the Middle East and Africa (MEA). This momentum is part of the company’s commitment to delivering efficient and cost effective payment solutions to Micro, Small and Medium Enterprises (MSMEs) in the region.
The significance of Masterpass QR and the contribution already made in these markets are being highlighted at Mobile World Congress that is convening the best minds from the global business and technology community in Barcelona this week. Insights will be shared on how to expand this model to other emerging markets across the globe.
Front of mind will be recent research that reinforces how mobile financial services can potentially contribute $3.7 trillion to emerging economies in the next ten years. With mobile penetration figures on the rise and predictions that smartphone adoption in the region will jump to 65 percent (467 million devices) by 2020, it goes without saying that mobile-driven and supported solutions will have a significant impact on financial inclusion.
Key milestones achieved to date:
“Mastercard remains fully committed to delivering solutions that build inclusive ecosystems and consequently drive a cashless society. The most effective way to ensure the continued evolution of products and services that develop robust and resilient digital payment systems is by forging strong partnerships,” says Gaurang Shah, Lead for Digital Payments and Innovation Labs in Middle East and Africa, Mastercard while at Mobile World Congress.
Masterpass QR facilitates operational efficiencies for MSMEs, the backbone of emerging market economies. According to the World Bank, these enterprises create four out of five new jobs in emerging economies. The solution allows millions of MSMEs to accept quick and secure payments and empowers consumers to move beyond cash when buying goods and services.
The solution further offers convenience to consumers by enabling them to pay for in-store purchases by scanning the Quick Response (QR) code displayed at checkout on their smartphones, or by entering a merchant identifier into their feature phones, at any location worldwide that Masterpass QR is accepted.
“By continuing to partner with market leaders to roll-out scalable solutions, Mastercard is better equipped to fulfil its strategy of bringing millions of previously excluded citizens – both business owners and consumers – into the financial mainstream and developing payment ecosystems that enable for people to move beyond cash,” concludes Shah.
Word from one of our partners:
Ade Ayeyemi, Group CEO of Ecobank said, “With partnerships such as the one that we have with Mastercard, we are well positioned to meet the growing demands of consumers and merchants across Africa who are becoming more reliant on using their mobile phones to make payments.”
“We see enormous potential for this innovative solution in Africa especially with the growing population of mobile phone users. With Masterpass QR, we are offering our customers a trusted digital payment service. Previously consumers were restricted to using cash but with Masterpass QR, shoppers no longer need to carry cash or have their physical bank cards on them to make payments.”
Download our Mobile World Congress 2017 app or find a complete list of Mastercard news announcements in our Digital Press Kit. Check out our Periodic Table of Payments to brush up on your payments knowledge. Follow us @MastercardNews or by using the hashtag #MWC17 to join the conversation.
Mastercard (NYSE: MA), http://www.Mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
Mastercard Communications Contact: Geraldine Grealey firstname.lastname@example.org
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