NationalLink Sponsors ATMIA’s Withdraw Cash Wednesday Pro Cash Newsletter

Despite the push for a cashless society in some countries, cash globally remains the most widely used and popular form of payment. It is important that we come together as an industry to communicate the many benefits of cash to combat the negative press cash has received over the last few years and to ensure that consumers have cash as a payment choice for years to come. Withdraw Cash Wednesday, ATM Industry Association’s (ATMIA) pro-cash campaign, is pleased to debut a monthly newsletter geared towards sharing positive cash news and is delighted to have NationalLink as the first edition’s sponsor.

The Withdraw Cash Wednesday campaign is designed to promote consumer cash usage by reminding consumers to withdraw cash from the ATM every Wednesday for their weekend endeavors. Backed by ATMIA, the campaign is also designed to educate consumers about the benefits of cash such as using it as a budgeting tool, reducing debt, and saving money by not having to pay credit card interest fees.

“Consumers drive our business and likely yours too, so it is important to be in touch with them as much as possible. We’re proud to say that we’ve been supporting WCW since the start and continue to provide solutions for consumers to use cash where they want to,” said Raymond Ching, Division Manager for ATMTrader and Marketing Manager for NationalLink Inc.

“I’d like to put on record my sincere thanks to NationalLink, not just for sponsoring the first edition of our new WCW newsletter, but for their inspiring and dedicated role in the founding and development of WCW!” commented Mike Lee, CEO of ATMIA. “Cash is still king and queen of global consumer payments.”

All ATM owners and operators, and businesses that sell products and services to the ATM industry are encouraged to sponsor the Withdraw Cash Wednesday Pro Cash Newsletter that reaches over 13,000 readers per month. Contact Claire Feterl, Membership & Marketing Associate to discuss this great opportunity for your company.

You can view the first issue of the newsletter here.

ABOUT ATMIA — ATMIA is the leading non-profit trade association representing the entire global ATM industry. ATMIA serves more than 12,000 members from over 650 participating companies in 65 countries spanning the whole ATM ecosphere, including financial institutions, independent ATM deployers, equipment manufacturers, processors and a plethora of ATM service and value-added solution providers. ATMIA provides education, advocacy and connections to help its members keep abreast of industry news and developments; increase knowledge and professionalism; improve operational efficiencies; understand and influence regulatory processes; participate in the local, regional and global ATM community; and forge new relationships to advance their businesses. Founded in 1997, ATMIA has active chapters in the United States, Canada, Europe, Latin America, Asia-Pacific, Asia, Africa, India and the Middle East focusing on the unique needs and issues of each region. For more information, please visit atmia.com. Follow us on LinkedIn, Twitter or YouTube.

ABOUT NATIONALLINK -- NationalLink Inc. is an industry leader in cash handling solutions. Founded in 1992, NationalLink started as a merchant services acquirer and continues to offer payment solutions today. Since 1996, NationalLink expanded to providing complete ATM solutions, repairs, and armoured cash management services. NationalLink’s growing network of 16,000 ATMs span across 50 states, Puerto Rico, the U.S. Virgin Islands, and now American Samoa. For more information, visit www.nationallink.com and see how NationalLink can help grow your business.