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Older generation bribing younger family members for tech support

Wednesday, June 12, 2019

Company: Kaspersky Labs Inc

Woburn, MA – June 11, 2019 - A new Kaspersky survey has found that more than a third (35%) of over 55s would struggle with daily technology challenges without some support from their children. Due to this, they are turning to younger family members with regular cries of ‘Can you just… fix the internet?’, ‘… show me how to upload to the cloud?’ or ‘… secure my online banking app?’

With four-in-ten (40%) describing technology as ‘empowering’ or making them ‘feel liberated’, there is very much a fear of missing out (FOMO) among the over 55s. At the same time, over half (52%) admit they are not knowledgeable about tech.

The survey also found that 41% phone their children or other younger family members for remote IT support. Another 18% miss their children’s tech support more than their company when they are not around. And, in their desire to get help from family members, 15% of over 55s have even bribed them for support.

“Not everyone has grown up with technology – and the older generation may therefore not feel as comfortable using it as millennials, or tech natives, do,” explains Alexander Moiseev, Chief Business Officer, Kaspersky. “But we want everyone to enjoy the opportunities that technologies can and do bring to our lives, and we are committed to empowering everyone with the information to do so. The right knowledge will enable users of all ages to conduct their online activities with confidence – and look forward to what the future could bring.”

The majority of over 55s have admitted to requiring help in the past 12 months on either securing a router, installing cybersecurity protection or combatting computer viruses. In fact, less than half (46%) say they are confident all their devices have up-to-date, adequate security protection.

“Those in the second half of their lives can find technology advances overwhelming and often fear being duped, exposed or targeted via them,” says Kathleen Saxton, founder of Psyched Global & psychotherapist. “Being armed with knowledge may mean we all feel a little less of an existential crisis and a little more attached to our inner Bill Gates.”

Kaspersky is committed to breaking the cycle of ‘Can you just’ and arming the older generation with the tools to help themselves, so the company has created a series of ‘Can you just’ guides, that provide technology and cybersecurity tips. The full ‘Can you just’ report and guides can be accessed here.


Research methodology

An online survey of 11,000 consumers from 13 different countries with nationally representative quotas for each set for gender, age and region.

About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.


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