Payment Alliance International rebrands to PAI

Payment Alliance International, an ATM portfolio management tools and services company, has changed its corporate brand name to PAI, and updated the company's visual brand identity to highlight its presence in the ATM industry, according to a press release.

In addition to the new brand and logo, PAI launched an updated version of its corporate website, focusing on technology to aid and simplify the process of managing ATMs.

"We are a different company than we were two years ago — bolder in our thinking, more disruptive in our actions, and more contemporary in our approach to running a business," David Dove, CEO of PAI said in the release. "Our new brand and visual identity reflect the company we have become today. We have and will continue to be successful because of the trust our customers place in us and the commitment of our people to do what's right. Neither of these change with the new brand."

"It's been a while since the industry has seen the company's brand change in a significant way. The time was right to showcase who we have become, and we wanted to create a bold statement that mirrors our market-leading position," Aisha Bibs, PAI's marketing director who led the rebranding effort, said in the release.