Wednesday, March 15, 2017
PURCHASE, N.Y. – March 7, 2017 – While female entrepreneurship is often founded on necessity and grit, strong supporting conditions such as access to financial services and ease of doing business pave the way for progress in businesses owned by women, according to findings from the inaugural Mastercard Index of Women Entrepreneurs.
Overall, developed markets top the index, led by New Zealand, Canada and the United States. These countries have the strongest conditions that support women business ownership, such as robust small- and mid-sized business communities, a high quality of governance and ease of doing business.
Mastercard Index of Women Entrepreneurs – Top 10 markets with the strongest supporting conditions and opportunities for women to thrive as entrepreneurs
On the other hand, lower-income economies such as Uganda (34.8 percent), Bangladesh (31.6 percent) and Vietnam (31.4 percent) have some of the highest percentages of women entrepreneurs, driven mostly by necessity as opposed to being inspired by business opportunities.
Women business owners as a % of all business owners – Top 10 markets
“The prevalence of ambitious, resourceful women should be regarded as a prime business opportunity. As society addresses existing cultural bias, we will do our part to help create those conditions that will strengthen and fuel the foundation for personal and economic growth,” said Martina Hund-Mejean, chief financial officer, Mastercard.
“By increasing access to critical networks, our study shows that women are more able to recognize their full potential, achieve their goals and ultimately accelerate more inclusive growth. We have a fantastic opportunity to address cultural and organizational issues and further empower women leaders,” said Ann Cairns, president, International Markets, Mastercard.
The Index suggests that countries with enabling conditions foster more Opportunity-Driven Entrepreneurs (driven by desire to progress) while countries with less conducive supporting conditions tend to breed more Necessity-Driven Entrepreneurs (driven by need to survive). It also explores varying factors that help or hinder women entrepreneurs.
The full report is available at newsroom.mastercard.com.
The Mastercard Index of Women Entrepreneurs tracks female entrepreneurs’ ability to capitalize on opportunities granted through various supporting conditions within their local environments and is the weighted sum of three components: 1) Women’s Advancement Outcomes (degree of bias against women as workforce participants, political and business leaders, as well as the financial strength and entrepreneurial inclination of women), 2) Knowledge Assets and Financial Assets (degree of access women have to basic financial services, advanced knowledge assets, and support for small and medium enterprises), and 3) Supporting Entrepreneurial Conditions (overall perceptions on the ease on conducting business locally, quality of local governance, women’s perception of safety levels and cultural perception of women’s household financial influence).
The index uses 12 indicators and 25 sub-indicators to look at how 54 economies across Asia Pacific, Middle East & Africa, North America, Latin America and Europe, representing 78.6 percent of the world’s female labor force, differ in terms of the level of Women’s Advancement Outcomes, Knowledge Assets & Financial Access, and Supporting Entrepreneurial Factors.
Mastercard (NYSE: MA), www.Mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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