Skin care, makeup company Clarins integrates Alipay+

Clarins, a skin care and makeup company, has integrated the digital payments solution Alipay+ to allow Asian consumers to pay via QR code at its locations in Madrid and Barcelona, Spain.

Alipay+ enables merchants to accept multiple digital payment methods including popular e-wallet apps, according to a press release.

"Around 60% of the clients of the Clarins own boutiques clients in Spain came from Asia before the pandemic. Now we are getting back to those levels and offering them to pay through Alipay+ that connects some of the most popular e-wallets in Asia, brings consumers security and ease, and we expect the integration to help increase of this audience in the coming months," Cristina Sánchez, retail manager for Clarins in Spain, said in the release. "In addition, offering payment options supported by Alipay+ helps to overcome the language barrier to a great extent, since, although we have staff who speak Chinese, not in other languages such as Korean, Malay and etc. and on some occasions they don't have a high command of English to communicate in that language."