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U.S. Bank launches new credit cards for BMW, MINI and BMW Motorrad enthusiasts

Thursday, August 27, 2020

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Company: U.S. Bank

BMW, MINI and BMW Motorrad enthusiasts have a new way to demonstrate their love of the brand and earn accelerated rewards for their spend, with the launch of a new, contemporary suite of Mastercard credit cards from U.S. Bank.

The new portfolio includes: 

  • BMW World Mastercard®
  • BMW Precision World Elite Mastercard®
  • MINI World Mastercard®
  • BMW Motorrad World Mastercard®

In June 2019, U.S. Bank and BMW Group Financial Services NA, LLC announced an agreement to issue credit cards that will deliver enhanced digital experiences and greater value to BMW, MINI and BMW Motorrad enthusiasts. The new cards, which will be issued by Elan Financial Services, a division of U.S. Bank, are now available for new customers at the BMWMINI, and BMW Motorrad card websites and at participating dealerships

“Our new credit card offerings are designed to deliver the performance expected from our premium brands. Our customers will experience greater functionality and improved benefits, engaging them and providing a platform for improved loyalty” said Ian Smith, CEO, BMW Group Financial Services NA. “This new card program brings a world-class experience and value that rewards the relationship we have with our customers, and we know our dealerships and customers are going to love it.”  

Cardholders now have more ways to earn rewards that can be used at dealerships for parts and service, put toward monthly vehicle payments, or for travel or cash back. Additionally, the new cards bring significant digital improvements to the customer experience. The completely digital process saves the customer time and allows immediate card access to start generating rewards. 

It's as simple as the customer texting a number to receive access to a digital application that’s easy to complete and submit, all while in the dealership. The credit decision is nearly instantaneous, and if approved, customers will have immediate access to the credit card to use that day in the dealership for accessories, service, purchase of an extended warranty or insurance products, or to cover fees at lease end.

Cardholders will receive:  

  • Up to 5x rewards for purchases at BMW, MINI or BMW Motorrad 
  • Accelerated rewards on gas and restaurants;
  • $70 annual dealership credit on the BMW Precision World Elite Mastercard;
  • Contactless payment capabilities that require no swiping or dipping, in addition to an EMV chip and magnetic stripe for maximum convenience;
  • One-click mobile application process with an instant credit decision for immediate use;  
  • Ability to use the card to purchase branded merchandise and accessories, parts and service;
  • BMW, MINI and BMW Motorrad Credit Card mobile apps to redeem rewards and manage their account from anywhere.

“BMW, MINI and BMW Motorrad are iconic brands that epitomize performance and quality and a rewarding experience for owners,” said Steve Mattics executive vice president of Retail Payment Solutions at U.S. Bank. “These new credit cards were designed to provide world class experiences for cardholders; starting with the streamlined digital application, continuing through to the accelerated rewards on gas and restaurant spend, as well as purchases at the dealership, and complemented by contactless payment capabilities. We are confident these will quickly become go-to cards for owners.”


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