In the new age of digital and self-service, building trust for financial institutions (FI) is largely based on presence. Providing access to a wide range of convenient ATM locations provides current and potential accountholders with a perception that the FI cares about them – saving them time and energy while catering to their needs. This white paper, sponsored by Star Financial Service, outlines why FIs are turning to off-premise, branded ATMs to expand their presence in the communities they serve.
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