The role of Big Data in banking and how it can drive a successful omnichannel strategy

Data is a banking buzz word, but how can banks turn data into useful, actionable insight? What do you do with the masses of data swilling around you bank, and what’s the point of it if you can’t do anything with it? Retail banking is forecast to be one of the industries which will experience the most economic benefits from big data but the use of big data isn’t without its challenges for retail banks.

Auriga takes a closer look at the real opportunities for banks, and how they can turn data into action and business value