We are very pleased to have Scott Rasmussen as our Keynote Speaker for the 2023 ATMIA U.S. Conference. You will likely be hearing his name and seeing his face frequently during pre- and post-election coverage later this year. Scott is President of RMG Research, a leading provider of polling data, who has a long career of innovation and creating new opportunities.
In 1978, the then-new technology of satellite communications dramatically reduced the cost of sending a broadcast signal around the nation. Building upon that opportunity, Scott and his father, Bill, founded ESPN, the cable sports network.
In the mid-1990s, Scott was a pioneer in the field of automated polling and led the transition away from operator-assisted polling. More than 20 years ago, he released the first-ever daily presidential tracking poll. Since those long-ago days, the era of phone polling has come to an end. Today, the political, polling, and media world continues to change, and Scott continues to innovate. He launched his first website in 1994 and became the first pollster to offer data directly to the public rather than filtered through a network reporter.
Moving into the digital era, Scott has developed new approaches to conduct reliable polls via text, email, apps and other platforms. However, getting a good sample that reflects the population at large is just the first step. Asking the right questions and properly interpreting the results is just as important. Many public pollsters continue to ask questions and interpret the results from the perspective of a Georgetown cocktail party. That's a perspective few Americans share, developed in a language that few Americans speak.
The Counterpolling technique Scott developed asks questions in the language of everyday Americans. His approach surfaces the gaps--often huge--between the political elite and the nation they are supposed to serve. His results provide a new data-driven foundation for analysis that is an antidote to inside-the-Beltway groupthink.
Looking forward, Scott and the growing team at RMG Research will continue to innovative, explore, and report the underlying currents of public opinion with data-driven analysis.