Americans prefer cash as a long-term investment
Wednesday, August 31, 2016
According to a recent study by Bankrate.com, 54 million Americans lean toward cash investments with money not needed for more than a decade.
“The most popular investment option for money not needed for more than a decade is real estate (25 percent), followed by cash (23 percent), stocks and precious metals tied at 16 percent,” according to Bankrate.com. “The least popular option are bonds (5 percent).”
Household incomes under $50,000 favored these cash investment more than those households with above average incomes, according to the press release.
Millennials (age 18 to 25) also adopt the cash option when it comes to investing.
“Younger millennials chose cash as their preferred investment for money not needed for 10-plus years, by more than a two-to-one margin over the next highest, real estate,” indicated in the Bankrate.com report.
Additional Resources from ATM Industry Association
- 5/22/2026 - Stronger Together Connecting a Global Community to Advance the Future of Payments and Financial Access

- 5/13/2026 - The Role of Cash in Times of Crisis: Implications for the Payments Ecosystem

- 3/5/2025 - PAYMENT CHOICE: WHY IT IS IMPORTANT TO GIVE THE CHOICE TO THE CONSUMER
- Show All ATM Industry Association White Papers
- 6/1/2026 - ATMIA: The Best of May
- 5/27/2026 - 2026 Diary of Consumer Payment Choice
- 5/27/2026 - 52% of Americans Say Cash is King
- 5/27/2026 - Consumers cling to cash
- 5/27/2026 - Protecting Payment Choice for All Americans
- Show All ATM Industry Association Press Releases / Blog Posts

































