ATMIA TEAM
Chief Executive Officer
Lonnie joined ATMIA in 2022 as CEO, succeeding long-time CEO Mike Lee. Over three decades, Lonnie has enjoyed an extensive and successful career in Financial Services, fulfilling several high-level executive roles. He was most recently President of the New Mexico Bankers Association and has been a member of numerous ABA committees and the ePay board of directors. In the course of his varied career, he has held public office and has travelled widely in North America and abroad, promoting economic development and best practices. Lonnie received his BS degree in Business Administration from Jacksonville University.
Director of Conferences & Sponsorships
Dana began planning ATMIA events in 1999. She is responsible for conference oversight and budgeting, venue selection, marketing, event logistics, sponsorship and exhibit booth sales. Dana manages the overall profitability of each ATMIA event, while ensuring a quality experience is delivered to all attendees, exhibitors and sponsors. Prior to joining ATMIA, Dana was the marketing director for the Sioux Falls Family YMCA.
Executive Director, USA, Canada & Americas
As Executive Director, USA & Americas, David is responsible for leading ATMIA’s largest region. He works with the membership team to maintain and grow U.S. membership, develops and manages content for the industry’s premier conference, manages regional committee groups, and serves as an ATM industry evangelist. David also leads advocacy efforts for the region at the local, state, and federal regulatory levels, representing the interests of the broader ATM industry, as well as consumers who depend on ATMs for convenient access to cash. Prior to joining ATMIA, David’s career was focused on ATMs, payments, fraud detection, image capture, and image processing applications for more than 20 years.
Executive Director, Asia Pacific
Sandra is currently executive director for ATMIA’s Asia Pacific chapter, and has been active in ATMIA membership marketing for Australia and the Asia Pacific region since 2006. Before joining ATMIA, Sandra worked for Mitsubishi Australia and was involved with the international marketing of chemicals. She studied marketing and business at Monash University.
Web Development & IT Director
Eric joined the ATMIA team in 2013 as website development and IT manager. Eric is responsible for developing and maintaining website functionality, as well as website hosting and email services. Previously, Eric was director of digital development for Lawrence & Schiller. He has 30 years of web and IT experience and studied computer science and information systems at Dakota State University.
Director of Membership Experience & Marketing
Amber joined ATMIA in 2005 and has held a variety of positions, including marketing assistant, marketing manager, website content and social media manager, and training, web content and social media manager. She was promoted to membership and social media manager in 2016. Amber focuses on ATMIA marketing, webinars, membership and social media initiatives. Prior to joining ATMIA, she worked in the banking industry for 5 years.
Sr. Finance and Event Manager
Brita joined the ATMIA team in 2012 as finance and events assistant. She was promoted to event business manager for the United States, Canada and Africa in 2017. Brita is responsible for managing event registrations, speakers and for marketing ATMIA events. Prior to joining ATMIA, Brita worked in sales and marketing for Coca-Cola.
Executive Director, Europe & Emerging Markets
Erika joined ATMIA in 2012 and was responsible for supporting the conference division of ATMIA Europe. She was promoted to membership manager in 2016, and now focuses on new members and account management for Europe, Africa and Asia. Erika has more than 10 years’ experience in the events management industry. Previously, Erika worked as a business development manager for a some of the UK’s biggest conference and event management firms.
Event Sales Manager – US, Europe. Security, Australia and Canada
Hope joined ATMIA in 2017 and is responsible for event sales in the United States, Europe, Australia and Canada. Prior to joining ATMIA, Hope spent 17 years selling advertising and sponsorships for a number of SourceMedia/Thomson Financial Media payment publications. She was involved in launching new brands as well as turning around struggling properties. Hope worked closely with editorial, production, circulation and distribution departments to ensure product delivery and proper cost estimating. She was responsible for identifying and executing all industry trade shows/event partnerships, which included ATMIA.
Membership & Marketing Associate
Jacquelynn joined ATMIA in 2022 as Membership & Marketing associate. She is responsible for management of membership databases, assisting with social media and marketing initiatives. Prior to joining ATMIA, Jacquelynn was the Marketing Operations Manager for Fiserv. She has over 20 years’ experience in marketing and communications and brand management. She received her MA degree in Contemporary Media & Journalism from University of South Dakota.
International Advocacy and Content Manager
Sofie joined the ATMIA team in 2022 as the International Advocacy and Content Manager. She is responsible for working closely with ATMIA members in the European Chapter, regional chapters and at regional advisory board meetings and committees to understand how best to respond to key industry issues of the day. Sofie is an experienced communications and media professional with many years' experience of working in a diverse range of industries within both public and private sector organisations. She speaks fluent German, good French and having worked with the European Union (EU) for five years, she has excellent knowledge of EU institutions and public policy.
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