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Lonnie Talbert

Chief Executive Officer

Lonnie joined ATMIA in 2022 as CEO, succeeding long-time CEO Mike Lee. Over three decades, Lonnie has enjoyed an extensive and successful career in Financial Services, fulfilling several high-level executive roles. He was most recently President of the New Mexico Bankers Association and has been a member of numerous ABA committees and the ePay board of directors. In the course of his varied career, he has held public office and has travelled widely in North America and abroad, promoting economic development and best practices. Lonnie received his BS degree in Business Administration from Jacksonville University.
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Dana Benson

Director of Conferences & Sponsorships


Dana began planning ATMIA events in 1999. She is responsible for conference oversight and budgeting, venue selection, marketing, event logistics, sponsorship and exhibit booth sales. Dana manages the overall profitability of each ATMIA event, while ensuring a quality experience is delivered to all attendees, exhibitors and sponsors. Prior to joining ATMIA, Dana was the marketing director for the Sioux Falls Family YMCA.

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David Tente

Executive Director, USA & Americas


As Executive Director, USA & Americas, David is responsible for leading ATMIA’s largest region.  He works with the membership team to maintain and grow U.S. membership, develops and manages content for the industry’s premier conference, manages regional committee groups, and serves as an ATM industry evangelist.  David also leads advocacy efforts for the region at the local, state, and federal regulatory levels, representing the interests of the broader ATM industry, as well as consumers who depend on ATMs for convenient access to cash.  Prior to joining ATMIA, David’s career was focused on ATMs, payments, fraud detection, image capture, and image processing applications for more than 20 years.

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Sandra Smith

Executive Director, Asia Pacific

+61 424 300 660

Sandra is currently executive director for ATMIA’s Asia Pacific chapter, and has been active in ATMIA membership marketing for Australia and the Asia Pacific region since 2006. Before joining ATMIA, Sandra worked for Mitsubishi Australia and was involved with the international marketing of chemicals. She studied marketing and business at Monash University.

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Eric Cross

Web Development & IT Director


Eric joined the ATMIA team in 2013 as website development and IT manager. Eric is responsible for developing and maintaining website functionality, as well as website hosting and email services. Previously, Eric was director of digital development for Lawrence & Schiller. He has 30 years of web and IT experience and studied computer science and information systems at Dakota State University.

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Amber Howell

Director of Membership Experience & Marketing


Amber joined ATMIA in 2005 and has held a variety of positions, including marketing assistant, marketing manager, website content and social media manager, and training, web content and social media manager. She was promoted to membership and social media manager in 2016. Amber focuses on ATMIA marketing, webinars, membership and social media initiatives. Prior to joining ATMIA, she worked in the banking industry for 5 years.

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Brita Price

Sr. Finance and Event Manager


Brita joined the ATMIA team in 2012 as the Membership, Finance & Events Assistant.  In 2021 she was promoted to the Sr. Finance & Events Manager where she manages the daily financial activities including accounting, budget, credit, insurance, tax, and treasury. Brita is also responsible for managing event registrations, speakers, marketing and to ensure that we are doing everything we can to make sure all our events are successful.  Prior to joining ATMIA, Brita worked in sales & marketing for Coca-Cola.  She holds a business degree with a minor in accounting.

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Erika Navarrete

Executive Director, Europe & Emerging Markets

+44 7785 552 757

In 2023, Erika assumed the role of Executive Director for Europe and Emerging Markets, where she plays a pivotal role in overseeing the growth of these regions in terms of membership and conference activities. Her journey at ATMIA began in 2012 when she joined the organization, initially providing crucial support to ATMIA Europe's conference and membership division.

Erika brings to her role more than 2 decades of invaluable experience in the field of event management. Prior to her tenure at ATMIA, she served as a Business Development Manager for some of London's most prominent conference and event management firms.

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Jacquelynn Skotvold

Membership & Marketing Manager, ATMIA & ASA


Jacquelynn joined ATMIA in 2022 as Membership & Marketing associate. She is responsible for management of membership databases, assisting with social media and marketing initiatives. Prior to joining ATMIA, Jacquelynn was the Marketing Operations Manager for Fiserv. She has over 20 years’ experience in marketing and communications and brand management. She received her MA degree in Contemporary Media & Journalism from University of South Dakota.
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Sofia Sadiq

International Advocacy and Content Manager

+44 7957 248991

Sofie joined the ATMIA team in 2022 as the International Advocacy and Content Manager. She is responsible for working closely with ATMIA members in the European Chapter, regional chapters and at regional advisory board meetings and committees to understand how best to respond to key industry issues of the day.  Sofie is an experienced communications and media professional with many years' experience of working in a diverse range of industries within both public and private sector organisations. She speaks fluent German, good French and having worked with the European Union (EU) for five years, she has excellent knowledge of EU institutions and public policy.

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