About Atmia
About Atmia

ATMIA TEAM

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Mike Lee

Chief Executive Officer

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Mike joined ATMIA in 2000 and became the Associations CEO in 2005. Mike was instrumental in establishing ATMIA chapters in Europe, Australia and South Africa, and founded the Global ATM Security Alliance. He recently oversaw celebrations of 50 years of ATMs, and is now focused on leading the Association into the future by spearheading many initiatives, including the Consortium for Next Gen ATMs. In 2004, Mike won ATMIA’s member-voted award for best contribution to promoting the interests of the ATM industry. Mike has a Master of Arts degree from the University of Cape Town, as well as post-graduate qualifications in education and theology. He is a qualified futurist with an MPhil degree in futures studies (cum laude) from the University of Stellenbosch business school in Cape Town.

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Sharon Lane

Global Director, Finance and Member Services

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Sharon joined ATMIA in 2003 in an accounting capacity, and was promoted to Global Director of Finance and Member Services in 2005. Sharon’s responsibilities encompass financial management of the Association, as well as human resources and membership services functions. Sharon is passionate about creating strong membership value that addresses real industry needs to not only retain current members, but to attract new members. Prior to joining ATMIA, Sharon taught QuickBooks classes at Killian College, worked as a trust conversion specialist for First Bank, was accounting manager for a medical clinic and served as president of her church.

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Dana Benson

Director of Conferences & Sponsorships

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Dana began planning ATMIA events in 1999. She is responsible for conference oversight and budgeting, venue selection, marketing, event logistics, sponsorship and exhibit booth sales. Dana manages the overall profitability of each ATMIA event, while ensuring a quality experience is delivered to all attendees, exhibitors and sponsors. Prior to joining ATMIA, Dana was the marketing director for the Sioux Falls Family YMCA.

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David Tente

Executive Director, USA, Canada & Americas

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As Executive Director, USA & Americas, David is responsible for leading ATMIA’s largest region.  He works with the membership team to maintain and grow U.S. membership, develops and manages content for the industry’s premier conference, manages regional committee groups, and serves as an ATM industry evangelist.  David also leads advocacy efforts for the region at the local, state, and federal regulatory levels, representing the interests of the broader ATM industry, as well as consumers who depend on ATMs for convenient access to cash.  Prior to joining ATMIA, David’s career was focused on ATMs, payments, fraud detection, image capture, and image processing applications for more than 20 years.

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Sandra Smith

Executive Director, Asia Pacific

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Sandra is currently executive director for ATMIA’s Asia Pacific chapter, and has been active in ATMIA membership marketing for Australia and the Asia Pacific region since 2006. Before joining ATMIA, Sandra worked for Mitsubishi Australia and was involved with the international marketing of chemicals. She studied marketing and business at Monash University.

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Eric Cross

Web Development & IT Director

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Eric joined the ATMIA team in 2013 as website development and IT manager. Eric is responsible for developing and maintaining website functionality, as well as website hosting and email services. Previously, Eric was director of digital development for Lawrence & Schiller. He has 27 years of web and IT experience and studied computer science and information systems at Dakota State University.

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Amber Howell

Membership & Social Media Manager

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Amber joined ATMIA in 2005 and has held a variety of positions, including marketing assistant, marketing manager, website content and social media manager, and training, web content and social media manager. She was promoted to membership and social media manager in 2016. Amber focuses on ATMIA marketing, webinars, membership and social media initiatives. Prior to joining ATMIA, she worked in the banking industry for 5 years.

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Brita Price

Event Business Manager – US, Canada, Africa

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Brita joined the ATMIA team in 2012 as finance and events assistant. She was promoted to event business manager for the United States, Canada and Africa in 2017. Brita is responsible for managing event registrations, speakers and for marketing ATMIA events. Prior to joining ATMIA, Brita worked in sales and marketing for Coca-Cola.

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Erika Navarrete

Membership Manager, Europe and Emerging Markets

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Erika joined ATMIA in 2012 and was responsible for supporting the conference division of ATMIA Europe. She was promoted to membership manager in 2016, and now focuses on new members and account management for Europe, Africa and Asia. Erika has more than 10 years’ experience in the events management industry. Previously, Erika worked as a business development manager for a some of the UK’s biggest conference and event management firms.

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Hope Lerman

Event Sales Manager – US, Europe. Security, Australia and Canada

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Hope joined ATMIA in 2017 and is responsible for event sales in the United States, Europe, Australia and Canada. Prior to joining ATMIA, Hope spent 17 years selling advertising and sponsorships for a number of SourceMedia/Thomson Financial Media payment publications. She was involved in launching new brands as well as turning around struggling properties. Hope worked closely with editorial, production, circulation and distribution departments to ensure product delivery and proper cost estimating. She was responsible for identifying and executing all industry trade shows/event partnerships, which included ATMIA.

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Claire Feterl

Membership & Marketing Associate

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Claire joined the ATMIA team in 2018 as our membership and marketing Associate. Her responsibilities include helping with membership, press releases and ATMIA emails. She previously worked in communications for an agriculture-focused non-profit. Claire attended Augustana University, and holds a Bachelor of Science in Psychology from South Dakota State University.


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