Pictogram Case Studies
Welcome to case studies and stories about the global roll-out of the ATM pictogram.
MegaLink's Pictogram Strategy
MegaLink Inc. (Philippines) plan to promote the ATM symbol in the following ways.
- Released articles to newspapers informing the public on the new symbol.
- Release letters or memos to ATM network members encouraging them to integrate the ATM symbol in all their ATM signage.
- Release letters to malls and other establishments which have ATMs encouraging them to integrate the ATM symbol in all their ATM signage.
- Provide ATM symbol stickers/decals for placement near ATMs or on ATM signage to ATM network members and establishments with ATMs.
- Produce follow-up article to be published on newspapers showing pictures of ATMs/ATM signage adopting the ATM symbol. Proposed article will feature why the member or establishment adopted the sign and the changes noticed since adopting the sign.