Enhanced Self Service: Principles for Winning (and Keeping) Deposits

Deposits Are Won Long Before a Customer Walks Into a Branch

Today's consumers have more choices than ever when deciding where to keep, move, withdraw, or deposit their money. As branch traffic continues to decline and digital and self-service channels become increasingly important, financial institutions must rethink how they attract, retain, and grow deposits.

Join us for an insightful webinar that explores how self-service banking can become a strategic advantage—not just an operational necessity.

In this session, we'll examine seven practical principles that influence deposit behavior and customer decision-making. You'll learn why money stays, why it moves, how friction impacts customer choices, and why being available at the right transaction moment can make all the difference.

We'll connect these principles to today's self-service ecosystem, including deposit-taking ATMs, ITMs, cash access solutions, retail and off-premise locations, mobile banking, and the broader shift toward distributed banking channels.

What You'll Learn

✅ The key factors that influence where customers choose to keep their money

✅ How convenience, access, and friction impact deposit growth and retention

✅ Why self-service channels are becoming critical relationship-building touchpoints

✅ The strategic role of deposit-taking ATMs, ITMs, and off-premise banking locations

✅ How financial institutions can remain relevant at the moments customers make financial decisions

✅ Practical ideas for using self-service channels to support long-term deposit growth