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Peggy Olson

Strategic Marketing Peggy Olson

Peggy Olson

Strategic Marketing

President & CEO

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Peggy Bekavac Olson is an industry veteran with more than 20 years of experience in financial services and electronic payments. She founded Strategic Marketing in 2009 to help companies develop strategies, build brands, enhance communications, launch and promote products and services, and improve lead generation capabilities—all with the goal of growing revenue. Clients encompass the full spectrum of the payments chain, from independent sales organizations and technology providers, to payment processors, equipment manufacturers, value-added resellers, major bank acquiring institutions and card brands.

Expertise:

Strategic Marketing Brochure

  • Marketing Strategy and Planning
  • Brand Development and Revitalization
  • Market Research
  • Product Marketing
  • Content Marketing
  • Digital Marketing
  • Lead/Demand Generation
  • Advertising
  • Public Relations
  • Social Media
  • Events Management
  • Webinars
  • Brochures, Presentations, Demos
  • Websites
  • Creative Services
  • Sales Support
  • PCI DSS, EMV, Encryption, Tokenization, Key Management, Estate Management
  • ATM Value-Added Applications, including Dynamic Currency Conversion, Advertising, Donations, Cardless Transactions, etc.
  • Point-of-Sale and Payment Acceptance Marketplace
  • Mobile Wallets and NFC Payment Technologies
     

Professional Qualifications:

  • Completed U.S. Market Launch for Eastern European eCommerce Payments Gateway generating first year referrals 90% greater than expected and revenue 40% greater than expected
  • Increased the value of marketing programs and tactics to generate double digit sales and transaction volume growth for a client, while reducing marketing expense over 50% from a multi-million dollar budget
  • Increased client company’s brand awareness, recognition and stature in the payments industry from unknown status to a top-of-mind major player
  • Spearheaded multiple company rebrands on time and under budget ranging from $50,000 to $1M+
  • Developed marketing strategies and successfully launched numerous new payment solutions including ATM, gift card, petroleum, multicurrency, dynamic currency conversion, terminal/virtual terminal/PC/mobile point-of-sale, data breach compliance and insurance programs, merchant cash advance, back-office support solutions and more
  • Generated leads from direct marketing and tradeshows resulting in 25% of client new revenue annually
  • Created innovative toolkits to jumpstart merchant/retailer sales process for acquirers and ISOs
  • Streamlined client sales, operations and communications contact databases, implementing Salesforce.com for Customer Relationship Management (CRM) as the single, global database of record for all interactions
  • Launched a client’s new corporate website increasing the number of monthly page views over 300%
  • Effectively managed TSYS marketing and communications activities for more than 200 bank acquiring clients, 1,500 value-added resellers, one million merchants/retailers and 1,000 employees
  • Executive leader for a corporate United Way campaign that generated $225,000 in charitable contributions, plus earned awards for top leadership giving and best campaign

Bio:

  • Founder and Principal – Strategic Marketing
  • Board of Directors – Women’s Network in Electronic Transactions (W.net)
  • Program Planning Committee Member – Electronic Transactions Association (ETA)
  • Frequent Electronic Payments Industry Events Speaker
  • Monthly Marketing Guest Columnist for the Popular Electronic Payments Publication – The Green Sheet
  • 2013 Electronic Transactions Association (ETA) Member of the Year Award Finalist
  • 2012 Women’s Network in Electronic Transactions (W.net) Spirit Award
  • Vice President Marketing – TSYS

Peggy Olson - Download Resume/CV

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