Peggy Bekavac Olson is an industry veteran with more than 20 years of experience in financial services and electronic payments. She founded Strategic Marketing in 2009 to help companies develop strategies, build brands, enhance communications, launch and promote products and services, and improve lead generation capabilities—all with the goal of growing revenue. Clients encompass the full spectrum of the payments chain, from independent sales organizations and technology providers, to payment processors, equipment manufacturers, value-added resellers, major bank acquiring institutions and card brands.