Monday, March 13, 2017
New revenue streams & customer loyalty key advantages of transforming the ATM experience
London/Bari 9th March 2017 - Auriga, a leading European software solutions supplier for the banking and payments industry, has welcomed the findings inside ATM Future Trends 2017 report*, and is urging banks to take advantage of how the study reveals how demand for ATMs is evolving among UK consumers, could generate new revenue streams and improve customer satisfaction as an integral part of an omnichannel customer service strategy.
This survey of 500 British bank customers suggests that consumers like ATMs and want them to remain part of the financial ecosystem. UK consumers rank cash as the most secure payment method (5.62 on a scale from 1 to 7) followed by paying by debit card (4.63) and credit card (4.52).
There is a very strong attachment to the ATM in how UK consumers bank with 43% of UK respondents to the survey using an ATM on a weekly basis and 63% saying it is more important to have an ATM nearby compared to just 20% for branches.
In the context of the recent dispute over the LINK network of free ATMs the report is quite clear how important non-fee cash machine withdrawals are to them. Although they think there are enough ATMs (61%), they say it is very essential (60%) to have access to a fee-free ATM. 92% of UK consumers would like all ATMs to be fee free even if it means having to go further to find one.
Beyond cash withdrawal
The report found that UK consumers would like to see a range of other services offered at ATMs. One in ten UK consumers surveyed said that the UK doesn’t have enough ATMs that can do more than just dispense cash.
When asked what other services, they would like to see available at cash points the most popular options were:
The research found that currency exchange (22%) and event ticket sales (7%) were also services that customers would like to see at ATMs.
Auriga is a leading supplier of software and technological solutions for the banking and payments industries, and a specialist provider of innovative omnichannel solutions to banks and other financial institutions. Its solutions, deployed on over 67% of Italian ATMS and 12% in Western Europe are founded on modern architecture and improve time to market for new services while lowering costs and building long-term competitive advantage. Auriga is a global company, with a dedicated presence in Eastern and Western Europe and expanding operations in the UK.
More information is available on Auriga’s website: www.aurigaspa.com
Daniel Couzens, OneChocolate
Tel. +44 (0)20 7437 0227, e-mail: firstname.lastname@example.org
Antonella Comes, Head of Marketing, Auriga
Tel. 080 5692111, cell. 339 6666532, e-mail: email@example.com
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