Emerging Market Region Update from Sofia Sadiq – December 2022

And so it is Christmas and we have made it through another, what I hope has been for all of you, a period of good health, peace and prosperity.

Thank you so much for your valued support during the year and not to mention the past few years of very challenging times. The ATM industry has held firm during this time and that is thanks in large part to your continued loyalty and dedication to ATMIA and to the industry as a whole. 

Our membership has much to look forward to in the New Year, including the continued success of certified Next Gen ATMs, linking ATMs to the customers’ mobile phones in a new API App model for ATMs, consummated in 2020 with the launch of the online self-certification system.  

As we return to normalcy, our industry will be primed and ready and I am hopeful that we’ll see a big rebound as demand is released and cash savings start to be spent.

Look forward to some exciting announcements coming in the New Year, especially about our new initiative which we will be launching in the first quarter of next year, where we will be bringing together members and associate members to join an Advocacy panel, set up to discuss key issues and concerns facing the cash industry in Europe and beyond.  Please don’t hesitate to get in touch with me at [email protected], if you would like to raise any issues which are affecting your regions.

On the subject of advocacy, your support of our Advocacy Fund is vital if ATMIA is to continue to work for our members in 2023 and beyond. Please click here to give generously!

Planning is now underway for next year’s Europe Summit which will be held in Dublin in early October. The Summit will include, for the first time, a few sessions and workshops relating to Emerging Markets, in particular in MEA, Africa, India and Pakistan, in order to better understand the complexity of issues faced in the region.

Please contact Erika directly at [email protected] if you are interested in taking part in any sessions or workshops focused on your region.

Finally, it remains for me to wish each and every one of you and your loved ones a happy festive season and a very Merry Christmas. And may the New Year ring in a time of renewed hope for our industry and all our businesses as the pandemic is brought under control. Stay safe and well!

Warmest regards,

Sofia Sadiq
International Advocacy and Content Manager