Tuesday, October 16, 2018
FCTI, Inc., a nationwide automated teller machine (ATM) network, has announced the official opening of its 2018 Goldilocks Financial “Just Right” ATM Solution Contest (“Just Right” Contest). Hosted at GoldilocksFinancial.com, the contest is aimed at helping banks and credit unions determine the ATM solution that best fits their 2019 strategy.
Bank and credit union marketers throughout the US are invited to explore the story of Goldilocks Financial in their search for their own “Just Right” ATM solution – through in-depth character bios, testimonials, and a short video. Then, they can take the journey themselves…and be entered to win the “Just Right” Contest. Top winners receive a gift card to their selected retailer and a custom plush of their choice. Runners up receive their selected custom plush character.
“The ATM is a key touch-point for many banks and credit unions. But it is often one of the most neglected – in part because the technology to facilitate real marketing and advertising opportunities has not been there,” said Robel Gugsa, CEO for FCTI, Inc. “That is no longer the case. The Goldilocks Financial story helps introduce financial institutions to the new capabilities that are available, and have a little fun, too.”
As Goldilocks Financial would say, “Whether convenience is key or you need something fancier, the survey found here can help find your answer!”
To find out more about the Goldilocks Financial story, the Marketing & Branding ATM (MBA™ program, and dynamic ATM marketing opportunities at ATM locations throughout the US, contact FCTI at (800) 454-2317 or firstname.lastname@example.org.