About Atmia
About Atmia

No matter where you go, there you are

Tuesday, October 09, 2018


Well, I’ve been up and down this highway, far as my eyes can see; no matter how fast I run, I can never seem to get away from me …”

Lyric from “Your Bright Baby Blues” by Jackson Browne
(I prefer the acoustic version from KBCO radio in Denver, CO)

Or, as Dad used to say it: “No matter where you go, there you are.”

Running hard. We can all relate to it. Expectations evolving or downright changing as we run. There’s no shortage of change facing us, no shortage of market shifts, divisiveness and instant-gratification-induced dopiness.

What’s the constant?

Us. You. Me.

Individually, even if we go “up the highway as far as our eyes can see,” we’re still going to be there whenever we arrive. In other words, if we’re looking to change, the scenery and / or the pace won’t matter.

What’s the point? (Yes, even during lyric month I try to have one!)

It’s better to run toward something than away from something. It’s better to get comfortable with who we are, how we’ll respond and what our own expectations will be — so that when the scenery of the pace does change — we’ll be there. With ourselves. In Good Company.

October is Lyric Month. Post your favorite song lyric in the comment section below and I’ll incorporate it into my blog.

About the Author

Steve Heston Photo

As a 24-year veteran of financial services technology, Steve has served in a variety of sales and marketing leadership roles with Fiserv, Metavante / FIS, and Acxiom Corp., among others. At SHAZAM, he’s responsible for setting strategies and leading SHAZAM’s sales, client engagement, ... read entire bio

Meet Our
Global Sponsors

Email IconEmail

Sign up to receive the news you want from ATMIA. We have a wide selection ranging from conference details, regional news and industry updates. You may update and change these details at any time. We look forward to staying in touch!

Social Media IconSocial Media

Be sure to follow us on LinkedIn, Twitter and YouTube

Bookmark IconBookmark ATMIA.com

Add atmia.com to your favorites, make it your homepage or pin the website to your task bar or desktop.


Subscribe to our RSS feed and stay up to date with all of our press releases.