The ATM Industry Association launches new “Cash Always Works” video on Social Media

London, United Kingdom and Sioux Falls, SD, USA, March 2, 2015.  The ATM Industry Association (ATMIA) has launched on social media a new animated video about ten true stories from around the world when cash proved indispensable.

“As human beings, we should all carry back-up cash, since cash always works everywhere, everytime!” commented Mike Lee, CEO. “These ten true stories show that cash is a universal form of money that never lets us down.”

ATMIA’s ATM Cash Council, which commissioned production of the video, looks at continuing international demand for cash in order to correct common misconceptions and myths about cash.

In “Cash Always Works”, Networld Media Group animated the best submissions to the association’s international competition among its members for real cash stories.  

“We’d like to thank Networld for a stunning video, as well as MoneyPass Network for their great entries they shared with ATMIA from a similar campaign they ran called ‘Caught Without Cash’,” Lee said.

“Cash Always Works” is the fourth recent social media video produced by ATMIA to promote understanding of cash in the world, following the “Cash is Queen”, “Cash Lives” and “Cash Connects” videos.

“Cash distribution and dispensing is still the most popular and main service provided by ATMs around the world,” Lee added. ”While some associations claim to represent the ATM industry, but do absolutely nothing in the war against cash being waged by card schemes with very deep pockets, ATMIA gets stuck in and really makes a difference in fighting for cash.”

About the ATM Industry Association
The ATM Industry Association is a global non-profit trade association with over 5,000 members in 65 countries. Its mission is to promote ATM convenience, growth and usage worldwide, to protect the ATM industry's assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations. More information about ATMIA can be found on their website, www.atmia.com.