5 Simple Strategies to Improve Email Open Rates

While new fads such as text/SMS and mobile application ads are quickly gaining ground, email still remains a key communication device in business. Because of its ongoing popularity, email has developed into a marketing staple that allows businesses to communicate with their target audience. However, with more and more companies developing their own email marketing campaigns, it can become difficult to ensure your messages are standing out from the crowd. Here are five simple strategies to help your ATM or payments business make the most of email marketing.