This report, sponsored by NCR, explores consumer payment preferences, examining how consumers prefer to pay and how multiple types of payments are finding ways to capture spend across different purchase instances. Credit cards may be consumers’ most preferred payment option, but consumers still want to pay with other options like debit cards, cash, and cryptocurrency in certain contexts, highlighting the need to enable consumers to pay how they want to pay. This study looks at consumers’ views and usage of various payment methods, the importance of payment choice, and the future outlooks of credit cards, debit cards, cash, and cryptocurrency as payment options.