To have a clear understanding of financial inclusion, it is important to look at the driving forces behind the creation of solutions for various audiences. This then leads to how financial inclusion is enabled, and exactly who are the target markets. Providing access to financial services and being included are opportunities not just for the cardholder but for the financial institution as well.
This paper is a review and discussion of the strategies and solutions that can address financial inclusion, and how financial institutions can provide options for this market.