White Papers

Want to Attract Millennials and Gen Z? Look to Your ATMs!

Published By: ATM USA, LLC
Publication date: November 2, 2022

Looking for an easy way to attract younger generations? The answer may be deploying more ATMs. Millennials and Gen Z use more cash than any other demographic. In fact, over half of Millennials (58%) prefer to pay in cash, seeing it as one of the best ways to make smaller purchases, pay friends, and stay on budget. In a similar vein, 80 percent of Gen Z use cash weekly. Download this infographic from ATM USA to get the stats on how your financial institution can attract younger generations.

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