Everlink Reports Strong Initial Uptake Of 3D Secure Authentication Service Upon Signing the First Four Clients Onboard - May 25, 2022
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Everlink Reports Strong Initial Uptake Of 3D Secure Authentication Service Upon Signing the First Four Clients Onboard

Wednesday, May 25, 2022

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Company: Everlink Payment Services Inc.

Following Everlink Payment Services Inc.’s announcement of the launch of their 3D Secure Authentication Service through the Visa Consumer Authentication Service (VCAS) for both Visa and Mastercard card products back in January, Everlink is pleased to announce that four clients have already signed up for the new ancillary service. Sunova Credit Union and connectFirst Credit Union have both opted to move forward with 3D Secure services under the Visa Debit program, while Libro Credit Union and Servus Credit Union have selected 3D Secure services under the Debit Mastercard program.

As eCommerce transactions continue to skyrocket worldwide, credit unions, other financial institutions and many businesses have embraced more advanced ways of preventing fraud without impacting the seamless approval of cardholder purchases. In fact, Visa has reported an 85% decrease in checkout times, with the implementation of EMV 3D Secure compared to 3D Secure 1.0, due to the additional layers of security, which include:

  • Risk-Based Authentication (RBA): Based on machine learning algorithms, approximately 95% of transactions are authenticated via RBA according to Visa, creating a frictionless experience for cardholders.
  • One Time Password (OTP): Completely replacing static passwords, high-risk transactions will trigger a dynamic OTP sent to the cardholder via text or email for authentication.
  • A plethora of richer data points: 150 data points with EMV 3D Secure vs. 10 data points with 3D Secure 1.0, allowing for more robust risk-based authentication.

“The demand for solutions to protect cardholders has never been greater as threats are continuously evolving, testing and challenging the resiliency of fraud defence solutions,” says Mark Ripplinger, President and CEO of Everlink. “Our 3D Secure service, like many other fraud management and prevention solutions we offer, provides world-class defence against ever-present fraud threats, protecting card-holders and safeguarding the reputation of our clients; credit union/bank members/customers have an implicit expectation that their financial institution will take all reasonable measures and steps to protect them from fraud. We take our partnership with our clients and the role we play in assisting them mitigate fraud very seriously. We’re appreciative that Sunova, connectFirst, Libro and Servus, all valued, long-time clients and partners of Everlink, continue to put their trust in our team to deliver valuable services to protect and serve their members.”

For further information about 3D Secure Authorization or Everlink’s Co-badged affiliate program, please contact your Everlink Account Executive.


Everlink Payment Services Inc. is a leading provider of comprehensive, innovative, and integrated payments and digital solutions and services for financial institutions and service providers across Canada. In addition to supplying bestā€in-breed technology infrastructure and payment network connectivity, we offer a comprehensive range of integrated payments Lines of Business including Payment Network Gateway, ATM Managed Services, Card Issuance & Management, Fraud Management Solutions, Mobile Payments, Retail & SME Solutions, Digital Solutions and Professional Services.

 


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